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HOIST ROC-IT Shoulder Press

Retail Price
$2,000.00 MSRP · Request quote for bulk pricing
Wholesale pricing available — Apply for partner access

Bulk Pricing Available

  • Buy 3+ and save 5% 3–4 units — 5% off
Unit Price $2,000.00
Subtotal $2,000.00
Estimated Quote Total $2,000.00

Final pricing will be confirmed in your custom quote.

Pin-Select
Type
Commercial Grade Build
Warranty Included
Ships from Tulsa, OK
Machine Specifications
Equipment Type Pin-Select
Construction & Materials
Frame Finish Powder Coated (9 colors)
Upholstery Commercial Vinyl (10 colors)

HOIST ROC-IT Shoulder Press – Commercial Selectorized Strength Machine

Commercial-Grade | Dynamic ROC-IT Technology | Selectorized Weight Stack

Build powerful, well-developed shoulders with the HOIST ROC-IT Shoulder Press, a premium commercial-grade strength machine engineered to deliver a natural, controlled, and effective overhead pressing experience.

Featuring HOIST’s innovative ROC-IT (Ride Oriented Xercise) technology, this machine incorporates a dynamic rocking motion that continuously adjusts the user’s body position throughout the exercise. This unique design helps replicate natural overhead pressing mechanics while providing a comfortable, supported training experience.

Designed to target the anterior and lateral deltoids, triceps, and upper-body pressing muscles, the HOIST ROC-IT Shoulder Press is an excellent addition to any commercial fitness facility or serious strength training environment.

Key Features

  • ROC-IT Dynamic Movement Technology: Innovative rocking mechanism adjusts the user’s body position throughout the pressing motion.
  • Selectorized Weight Stack: Convenient pin-loaded resistance adjustments for progressive shoulder strength development.
  • Commercial-Grade Construction: Heavy-duty steel frame engineered for demanding, high-traffic gym environments.
  • Natural Overhead Pressing Motion: Designed to replicate comfortable, coordinated shoulder pressing mechanics.
  • Dynamic Body Positioning: Allows the user’s torso position to change as the pressing arms move through the exercise.
  • Targeted Shoulder Development: Effectively trains the deltoids while engaging the triceps and supporting upper-body muscles.
  • Ergonomic Seating & Back Support: Provides comfort and stability throughout each repetition.
  • Guided Pressing Movement: Allows users to focus on shoulder strength without balancing free weights.
  • HOIST ROC-IT Quality: Premium commercial strength equipment recognized for innovative biomechanics, durability, and performance.

Ideal For

Commercial gyms, athletic training facilities, personal training studios, strength and conditioning centers, and serious home gym setups.

Condition: Pre-Owned / Used Commercial Equipment

Available at DAWG Built Fitness – 6310 E 13th St, Tulsa, OK

Sales Rep: Dylan S. — 918-899-5603 — dylan@dawgbuilt.com

DAWG Office: 918-706-5186

Retail & Wholesale | New & Used Commercial Gym Equipment.

Who It's For
Commercial gyms, hotel fitness centers, corporate wellness facilities, and athletic training centers requiring professional-grade equipment.
Installation
Ships fully assembled with minor setup required. 2 people recommended for unboxing. Allow 2.5m × 2.5m clearance zone.
Need Guidance?
Call us at 918.706.5186 or contact us online to speak with a DAWG Built equipment specialist.

Color representations may vary slightly due to screen calibration. For a custom color, contact your DAWG Built sales representative.

Frame & Paint Colors
Matte Black
Pearl Black
White
Yellow
Orange
Sand Black
Silver Blue
Silver Grey
Silver Black
Silver Red
Upholstery & Leather
B6 Khaki
B10 Pink
B8 Crimson
B1 Red
B5 Brown
B2 Charcoal
B16 Black
B17 Dark
B12 Carbon
B3 Jet

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Technical Data

Full Specifications

Equipment Type
Pin-Select
Frame Colors
10 Standard
Upholstery
10 Options
Why DAWG Built

Built Different

Commercial Construction
11-gauge steel frame with CNC-machined pivot points. Built for 10,000+ cycles without performance degradation — because downtime is not an option.
Precision Engineering
Variable-radius cam delivers consistent, smooth resistance through the full range of motion. Biomechanically optimized for maximum muscle engagement.
Low Maintenance
Sealed weight stack housing, self-lubricating cable guide pulleys, and powder-coated frame reduce upkeep in high-traffic commercial facilities.
Full Customization
10 frame paint colors and 10 upholstery options. Custom color matching available on request to match your facility brand.
Ergonomic Design
Multi-position seat and pad adjustments accommodate users of all heights. Each machine's pad density is calibrated for its specific movement pattern.
Wholesale Program
Order 3+ machines and unlock automatic bulk discount. Apply for wholesale partner status for exclusive pricing and dedicated account support.
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